collocation · neutral
celebrity endorsement
UK/səˈlɛbrəti ɪnˈdɔːsmənt/US/səˈlɛbrəti ɪnˈdɔːrsmənt/ce·le·BRI·ty en·DORSE·ment
when a famous person publicly supports or promotes a product or brand, usually for payment
Examples
“The company boosted sales after signing a high-profile celebrity endorsement.”
“Celebrities can lend instant credibility, but celebrity endorsement doesn't guarantee long-term trust.”
“Many students are sceptical when they see celebrity endorsement for health products.”
Band 8 sentence
“While celebrity endorsement can provide immediate visibility, advertisers must weigh that against the risk of a celebrity's personal scandal damaging the brand.”
Collocations
- paid celebrity endorsement
- secure a celebrity endorsement
Word family
Common mistakes
The brand was endorsed by celebrity.→The brand was endorsed by a celebrity.
They did celebrity endorsement for the product.→They arranged a celebrity endorsement for the product.
Say it for a higher band
5celebrity ad→6famous person advertising→7+celebrity endorsement
Synonyms
sponsorship
Easily confused
sponsorship
“They hired a famous actor for a one-off celebrity endorsement rather than a long-term sponsorship.”
Related words
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In Media & Entertainment
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