collocation · neutral
target audience
UK/ˈtɑːɡɪt ˈɔːdiəns/US/ˈtɑːrɡɪt ˈɔːdiəns/TAR·get AUD·ience
the particular group of people a product, advertisement or programme is aimed at
Examples
“The film's target audience is teenagers and young adults.”
“Advertisers research the target audience before launching a campaign.”
“When designing the show, producers kept the target audience in mind.”
Band 8 sentence
“Before production, the studio conducted focus groups to define the film's precise target audience.”
Collocations
- target audience for the campaign
- identify the target audience
Word family
Common mistakes
audience target→target audience
the audiences→the target audience / audiences (only if multiple groups are meant)
Say it for a higher band
5audience→6intended audience→7+target audience
Synonyms
intended audience
Easily confused
viewers
“Viewers tuned in to the final episode in large numbers.”
Related words
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In Media & Entertainment
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