collocation · academic
audience engagement
/ˈɔːdiəns ɪnˈɡeɪdʒmənt/AU·di·ence en·GAGE·ment
the level of interaction and participation that viewers or users show with content
Examples
“The presenter encouraged audience engagement by asking open questions.”
“Higher audience engagement often means longer viewing times and more shares.”
“Measuring audience engagement helps producers improve content.”
Band 8 sentence
“The campaign prioritised audience engagement over mere reach, encouraging meaningful discussion rather than passive views.”
Collocations
- increase audience engagement
- measure audience engagement
Word family
Common mistakes
engagement of audience→audience engagement
the audience engagement are→audience engagement is
Say it for a higher band
5audience interaction→6audience participation→7+audience engagement
Synonyms
audience interaction
Easily confused
audience reach
“The campaign improved audience reach but did not increase audience engagement.”
Related words
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In Media & Entertainment
Learn it with its set