collocation · neutral
audience demographics
/ˈɔːdiəns ˌdeməˈɡræfɪks/AU·di·ence·DEM·o·GRAF·ics
statistical characteristics of an audience such as age, gender, income or education
Examples
“Advertisers segment markets by audience demographics to choose suitable ads.”
“When pitching the series, producers presented audience demographics to potential partners.”
“In a speaking test you might say that knowing audience demographics helps tailor a TV show's content.”
Band 8 sentence
“By analysing audience demographics, broadcasters can design programmes that better reflect viewers' interests and lifestyles.”
Collocations
- analyze audience demographics
- target by audience demographics
- collect audience demographics
Word family
Common mistakes
audience demographic→audience demographics
audiences demographics→audience demographics
Say it for a higher band
5audience profile→6audience data→7+audience demographics
Synonyms
audience profile
Easily confused
audience engagement
“The campaign improved audience engagement through interactive posts.”
Related words
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In Media & Entertainment
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