collocation · neutral
product placement
UK/ˈprɒdʌkt ˈpleɪsmənt/US/ˈprɑːdəkt ˈpleɪsmənt/PRO·duct PLACE·ment
the practice of subtly placing branded products in films, TV shows or other media so audiences see them without a formal ad
Examples
“The director refused obvious product placement, so the brand appearances were very subtle.”
“Many people complain that modern blockbusters rely too much on product placement.”
“The documentary included some product placement, which annoyed viewers.”
Band 8 sentence
“Subtle product placement in blockbuster films can influence consumer behaviour without viewers realising they're being advertised to.”
Collocations
- subtle product placement
- feature product placement
Word family
Common mistakes
The movie put product placement of Coca‑Cola.→The movie featured product placement for Coca‑Cola.
There are many product placements in this film, it's like an advertisement.→There are many product placements in this film; it's like advertising.
Say it for a higher band
5advertisement→6ad in a film→7+product placement
Synonyms
branded content
Easily confused
advertising
“The film used product placement rather than traditional advertising.”
Related words
Learn this word with the rest of its set, and get reminded at the right time.
In Media & Entertainment
Learn it with its set