noun · neutral
sponsorship
UK/ˈspɒnsəʃɪp/US/ˈspɑːnsərʃɪp/SPON·sor·ship
financial support provided to an event, activity, or organisation in exchange for publicity or other benefits
Examples
“The festival survives thanks to corporate sponsorship.”
“Sponsorship deals often include brand visibility on broadcasts.”
“They secured sponsorship from several local businesses.”
Band 8 sentence
“Public funding shortages have pushed many cultural events to rely increasingly on private sponsorship.”
Collocations
- corporate sponsorship
- secure sponsorship
- sponsorship deal
Word family
Common mistakes
using 'endorsement' when the money funds an event→sponsorship
write 'sponsorships' after 'a lot of' without article→a lot of sponsorship
Say it for a higher band
5sponsor→6support→7+sponsorship
Synonyms
funding
patronage
Easily confused
endorsement
“The athlete signed an endorsement deal with a sports brand.”
Related words
Learn this word with the rest of its set, and get reminded at the right time.
In Media & Entertainment
Learn it with its set