verb · neutral
localize
UK/ˈləʊkəlaɪz/US/ˈloʊkəlaɪz/LO·cal·ize
to adapt something to local conditions or to make something available in a particular place; to situate production or services locally
Examples
“Many companies localize their products to fit cultural preferences.”
“The publisher localized the software for the Vietnamese market.”
“They decided to localize production to reduce shipping costs.”
Band 8 sentence
“To increase brand loyalty, the firm localized its interface and customer support for each target country.”
Collocations
- localize production
- localize content
- localize for
Word family
Common mistakes
We localize the software to Vietnam market.→We localized the software for the Vietnamese market.
They localize in order to reduce costs.→They localized production in order to reduce costs.
Say it for a higher band
5adapt→6customize→7+localize
Synonyms
adapt
domesticate
Easily confused
globalize
“Instead of globalizing distribution, the company decided to localize manufacturing to support local economies.”
Related words
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In -ize
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