verb · academic
diversify
UK/daɪˈvɜːsɪfaɪ/US/daɪˈvɜːrsɪfaɪ/di·VER·si·fy
to increase the variety of products, services, activities, or investments
Examples
“Many farmers diversified into tourism to cope with unstable crop prices.”
“Companies often diversify their product lines to reach new markets.”
“Diversifying investments can reduce overall risk in a portfolio.”
Band 8 sentence
“To reduce dependence on a single export, the government encouraged firms to diversify their production and explore new markets.”
Collocations
- diversify into
- diversify sources
- diversify investments
Word family
Common mistakes
diversify on→diversify into / diversify across
We diversify our products yesterday→We diversified our products yesterday
Say it for a higher band
5change→6expand→7+diversify
Synonyms
broaden
expand
Easily confused
expand
“The company decided to expand its operations into neighbouring countries.”
Related words
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In -ify
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