collocation · academic
commercialisation of sport
UK/kəˌmɜːʃələˈzeɪʃən əv spɔːt/US/kəˌmɜːrʃələˈzeɪʃən əv spɔrt/com·mer·cial·i·ZA·tion of SPORT
The process of making sport more commercial, focusing on profit from ticket sales, TV rights and sponsorship.
Examples
“The commercialisation of sport has driven up ticket prices for many fans.”
“Debates about the commercialisation of sport often focus on whether money undermines sporting values.”
“Smaller clubs struggle to compete in an era dominated by the commercialisation of sport.”
Band 8 sentence
“The commercialisation of sport has transformed many local clubs into profit-driven enterprises, often marginalising community participation and grassroots development.”
Collocations
- commercial revenue
- revenue streams
- corporate sponsorship
Word family
Common mistakes
commercialization in sport→commercialisation of sport
commercialisation sport→commercialisation of sport
commercialization to sport→commercialisation of sport
Say it for a higher band
5money in sport→6commercialization of sports→7+commercialisation of sport
Synonyms
commercialization of sport
commercial growth of sport
Easily confused
professionalisation of sport
“The professionalisation of sport has allowed athletes to train full-time.”
commercialization of sports
“The commercialization of sports often prioritizes revenue over community access.”
Related words
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In Sport & Exercise
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