noun phrase · academic
brand loyalty
/brænd ˈlɔɪəlti/BRAND LOY·al·ty
the tendency of consumers to continue buying the same brand's products over time
Examples
“Strong brand loyalty can insulate firms from short-term price competition.”
“Companies invest in quality and customer service to build brand loyalty.”
“Brand loyalty is often higher for products with long histories and consistent quality.”
Band 8 sentence
“Effective post-purchase support and consistent product quality are crucial for cultivating long-term brand loyalty.”
Collocations
- build brand loyalty
- foster brand loyalty
- brand loyalty among consumers
Word family
Common mistakes
loyalty of brand→brand loyalty
brand loyal→brand loyalty
Say it for a higher band
5customer loyalty→6repeat purchase→7+brand loyalty
Synonyms
customer loyalty
Easily confused
loyalty program
“The supermarket's loyalty program encouraged repeat purchases but didn't guarantee long-term brand loyalty.”
Related words
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In Shopping & Money
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