noun phrase · neutral
audience engagement
UK/ˈɔːdiəns ɪnˈɡeɪdʒmənt/US/ˈɑːdiəns ɪnˈɡeɪdʒmənt/AUD·ience en·GAGE·ment
The level of attention, interaction and involvement that an audience has with a cultural event or artwork.
Examples
“Museums use interactive exhibits to boost audience engagement.”
“Measuring audience engagement helps organisers improve future programmes.”
“Social media campaigns can increase audience engagement before an opening night.”
Band 8 sentence
“To improve overall visitor experience, the gallery focused on hands-on displays that encouraged audience engagement rather than passive viewing.”
Collocations
- increase audience engagement
- measure audience engagement
- audience engagement strategies
Word family
Common mistakes
audience attendance→audience engagement
audience is excited→high audience engagement
Say it for a higher band
5audience attendance→6audience participation→7+audience engagement
Synonyms
audience participation
Easily confused
audience participation
“Audience participation increased when the speaker invited volunteers on stage.”
Related words
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In Art & Culture
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