noun phrase · academic
visual culture
/ˌvɪʒuəl ˈkʌltʃər/VIS·u·al CUL·ture
The ways images and visual media shape and reflect society, including film, advertising and design.
Examples
“Advertising and social media are important parts of contemporary visual culture.”
“Studying visual culture helps us understand how images influence behaviour.”
“Museums are rethinking how to present objects to engage with visual culture.”
Band 8 sentence
“Debates about advertising often highlight deeper questions about visual culture and representation.”
Collocations
- part of visual culture
- contemporary visual culture
- visual culture studies
Word family
Common mistakes
Mass media is part of the visual arts.→Mass media is part of visual culture.
Say it for a higher band
5visual art→6visual arts→7+visual culture
Synonyms
visual arts
Easily confused
visual arts
“The visual arts include painting, sculpture and photography.”
Related words
Learn this word with the rest of its set, and get reminded at the right time.
In Art & Culture
Learn it with its set