noun phrase · neutral
targeted advertising
UK/ˈtɑːɡɪtɪd ˈædvətaɪzɪŋ/US/ˈtɑːrɡətɪd ˈædvərˌtaɪzɪŋ/TAR·get·ed AD·ver·tis·ing
Advertising that is personalised to users based on their behaviour, interests, or data.
Examples
“Many websites rely on targeted advertising to generate revenue.”
“Users often find targeted advertising annoying when it's too intrusive.”
“Regulations about targeted advertising are a common topic in debates about privacy.”
Band 8 sentence
“Targeted advertising, which uses detailed user data to tailor content, raises complex ethical questions about consent and privacy.”
Collocations
- targeted advertising campaigns
- be exposed to targeted advertising
- regulate targeted advertising
Word family
Common mistakes
advertising targeted to me→targeted advertising
targeted on users→targeted at users
Say it for a higher band
5online ads→6personalised ads→7+targeted advertising
Synonyms
personalised ads
behavioural advertising
Easily confused
personalised ads
“Personalised ads are often based on your search history and previous purchases.”
behavioural advertising
“Behavioural advertising tracks which sites you visit to serve relevant ads.”
Related words
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In Technology & Internet
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