collocation · academic
price sensitivity
UK/praɪs sɛnˈsɪtɪvɪti/US/praɪs sɪnˈsɪtɪvəti/PRICE sen·SI·tiv·i·ty
The degree to which consumers alter their buying behaviour in response to changes in price.
Examples
“Products with high price sensitivity see large drops in sales when prices rise.”
“Luxury goods typically have lower price sensitivity than everyday necessities.”
“Marketers study price sensitivity to set optimal prices.”
Band 8 sentence
“Understanding price sensitivity across different demographics helps firms tailor promotions without eroding long‑term margins.”
Collocations
- high/low price sensitivity
- measure price sensitivity
Word family
Common mistakes
price sensitive→price sensitivity
price sensitiveness→price sensitivity
Say it for a higher band
5price sensitive→6price sensitive consumer→7+price sensitivity
Synonyms
price elasticity
Easily confused
price elasticity
“Economists calculate price elasticity to predict changes in demand.”
Related words
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In Shopping & Money
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