noun phrase · neutral
fan engagement
/fæn ɪnˈɡeɪdʒmənt/FAN en·GAGE·ment
activities and strategies used to involve and keep supporters interested in a club or event
Examples
“Improving fan engagement through social media helped the club grow its global audience.”
“Fan engagement initiatives included fan forums, behind-the-scenes videos and community days.”
“Higher levels of fan engagement often translate into more merchandise sales.”
Band 8 sentence
“Clubs that prioritise fan engagement through targeted content and community events tend to build more loyal followings.”
Collocations
- improve fan engagement
- digital fan engagement
Word family
Common mistakes
fan's engagement→fan engagement
engaging fans→fan engagement
Say it for a higher band
5engaging fans→6fan interaction→7+fan engagement
Synonyms
supporter interaction
Easily confused
fan involvement
“Club surveys measured fan involvement at home and away matches.”
Related words
Learn this word with the rest of its set, and get reminded at the right time.
In Sport & Exercise
Learn it with its set