noun · neutral
endorsement
UK/ɪnˈdɔːsmənt/US/ɪnˈdɔːrsmənt/en·DORSE·ment
a public statement or action by a famous person supporting or promoting a product, service, or idea, often paid for
Examples
“The player's endorsement of the shoe brand significantly increased its sales.”
“Companies use celebrity endorsements to build trust and visibility quickly.”
“She turned down an endorsement because the product conflicted with her image.”
Band 8 sentence
“The club's revenue model now depends as much on lucrative endorsement contracts signed by its star players as on ticket sales.”
Collocations
- celebrity endorsement
- endorsement deal
- receive an endorsement
Word family
Common mistakes
get endorse by→be endorsed by / get an endorsement from
endorse (as noun)→endorsement
sponsor→endorsement
Say it for a higher band
5sponsor→6promotion→7+endorsement
Synonyms
sponsorship
promotion
Easily confused
sponsorship
“The festival secured sponsorship from several local companies.”
Related words
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In Sport & Exercise
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