noun · informal
endorsement
UK/ɪnˈdɔːsmənt/US/ɪnˈdɔːrsmənt/en·DORSE·ment
public support or approval of a product, idea, or person, often by a celebrity
Examples
“A celebrity endorsement helped the brand reach younger customers.”
“The politician lost an important endorsement before the election.”
“Companies often seek endorsements to boost credibility.”
Band 8 sentence
“The campaign's effectiveness relied less on advertising and more on high-profile endorsements from respected figures.”
Collocations
- celebrity endorsement
- official endorsement
- win an endorsement
Word family
Common mistakes
saying 'sponsor' for a celebrity endorsement→endorsement
use 'support' where a formal marketing term is needed→endorsement
Say it for a higher band
5support→6sponsor→7+endorsement
Synonyms
support
approval
Easily confused
sponsorship
“The sports tournament secured sponsorship from a major airline.”
Related words
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In Media & Entertainment
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