noun · neutral
creativity
/ˌkriː.eɪˈtɪv.ə.ti/cre·a·TIV·i·ty
the ability to produce original and unusual ideas, or to make something new or imaginative
Examples
“The course aims to develop students' creativity and problem-solving skills.”
“Advertising relies heavily on creativity to capture attention.”
“She uses creativity to turn ordinary objects into art.”
Band 8 sentence
“Employers increasingly value creativity because it drives innovation and helps firms to solve unexpected problems.”
Collocations
- show creativity
- creative thinking
- lack of creativity
Word family
Common mistakes
make creativity→show/express/display creativity
creative mind→creative mind (OK), but avoid 'the creative' alone as noun
Say it for a higher band
5ideas→6originality→7+creativity
Synonyms
originality
imagination
Easily confused
imagination
“Children often have vivid imaginations and invent fantastic stories.”
Related words
Learn this word with the rest of its set, and get reminded at the right time.
In -ity
Learn it with its set