idiom · neutral
carve out a niche
UK/kɑːv aʊt ə niːʃ/US/kɑrv aʊt ə niːʃ/CARVE·out·a·NÍCHE
to create a specialized role, position, or market space where one can succeed.
Examples
“By focusing on eco-friendly packaging, the small company carved out a niche in the market.”
“She carved out a niche for herself as a translator of technical texts.”
“Start-ups often try to carve out a niche rather than compete directly with giants.”
Band 8 sentence
“Rather than mass‑producing generic goods, the company carved out a niche by offering customised, eco‑certified options for boutique hotels.”
Collocations
- carve out a niche in the market
- carve out a niche for oneself
Word family
Common mistakes
carve a niche→carve out a niche
create a niche→carve out a niche
carve out niche→carve out a niche
Say it for a higher band
5find a job→6specialise→7+carve out a niche
Synonyms
specialise
Easily confused
find a niche
“After years of trying, she finally found a niche in children's publishing.”
Related words
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In Success
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