noun · informal
brand
/brænd/BRAND
Band 5-6speakingtask2task1
a type of product made by a particular company under a particular name; the company name itself
Examples
“I always buy that brand because it's reliable.”
“Many customers prefer big-name brands.”
“The brand has a good reputation for quality.”
Band 8 sentence
“Many consumers are willing to pay more for a trusted brand because it guarantees consistent quality and after-sales service.”
Collocations
- well-known brand
- brand loyalty
- own-brand
Word family
brand nounbranded adjective
Common mistakes
I buy brand Nike because it's good.→I buy Nike products because the Nike brand is good.
This shirt is famous brand.→This shirt is a famous brand.
Say it for a higher band
5name→6label→7+brand
Synonyms
label
Easily confused
label
“Check the label for washing instructions.”
make
“What make is your car?”
Related words
Learn this word with the rest of its set, and get reminded at the right time.
In Shopping & Money
Learn it with its set